This is not a review, but a newsflash!! Due in part to Lent & in part to my other obligations recently, I have yet to visit & judge this new tempting hot spot, but be sure that the review will be coming your way soon!
Smashburger is a "better burger" chain based out of the state of Colorado. The first NJ location opened in December in Montclair. The grand opening occurred in January & the press has been more than complimentary!
Get Smashed?
The name of the chain comes from the way the main product is prepared. You can order either a 1/3 or 1/2 pound patty made from 100% Angus beef. The loosely formed patty is covered with a sheet of wax paper and then SMASHED against a hot griddle with a 10-pound, custom-made hamburger press. The combination of the wax paper & hamburger press sear the meat and lock in the flavor and juices. Mmmm. The same method is used for their signature chicken sandwiches. There is no worry for undercooked poultry here with their pounded-thin chicken breast.
A Bite of the Better Burger
Smashburger is attempting to capitalize on the ever-growing "better burger" industry. This market has already been tapped by Five Guys, Bobby's Burger Palace, In-n-Out, Johnny Rockets, and more. Especially in the burger-loving state of NJ, this slice on the $100 billion burger industry is thriving. Although better burger sales account for only $500 million of the total burger industry, this is nothing to sneeze at. Better burger customers are those who have graduated past fast-food, fake-food and have some extra cash to burn on their meals. It's clear to Smashburger that these types of people aren't going anywhere soon because their second NJ location is already arriving this June to Florham Park & they have plans to break ground in 7 more lucky cities in the Garden State this year.
Location, Location
I've read up on Smashburger and one of the things I'm already loving about it, even before trying it, is their willingness to research the market of a new location and do something with that research. Before opening its doors in Montclair, Smashburger found out what it is that NJ-ers love and live on. What are the local flavors? SB came up with some tasty options:
1) the NJ Diner salad: Romaine & iceberg lettuce, applewood smoked bacon, diced tomatoes, crumbled blue cheese, topped with 2 fried eggs, haystack onions, and blue cheese dressing
2) the Italian Hot Dog: with sauteed onions & peppers... Fuggggedaboutit!!
3) Sweet Potato Fries: the only location of all FORTY-THREE to include this tasty side on the menu
Here's a link to the exclusive NJ menu!
I love that they try to fit in & become a local fave. I'm gonna welcome them to the neighborhood soon, so definitely look out for the upcoming review!
Smashburger is open everyday from 10am to 10pm.
15 Bloomfield Ave
Montclair, New Jersey 07042
973.433.7343
No comments:
Post a Comment